With a brand name as strong as its famous brew, Seattle-based Starbucks Coffee is going grande with a global marketing plan. Gerardo Lopez, president of Global Consumer Products at Starbucks, talks about the company's strategies for attracting customers all over the world while maintaining brand value, at the Dec. 4 Broad Executive Forum, in Troy, Mich.

Lopez' after-dinner keynote presentation caps an afternoon schedule that includes a faculty workshop and an industry panel discussion on strategies to expand brand and operations in the global marketplace.

When:
December 4, 2007
2:00 pm Registration Check in
2:30 pm Program

Where:
Management Education Center, 811 W. Square Lake Rd., Troy, MI 48098
For program details and on-line registration, visit the Web site shown below. Pre-registration is required. Table sponsorships available.

Website:
www.bus.msu.edu/bef/forum.html

Contact:
Heather Hill, Broad School Marketing & Communications

Phone:
517-432-9176

Email:
hill@bus.msu.edu